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Molly Calhoun Contributor Content written by Forbes Vetted Contributors is assigned, reviewed and edited by Forbes Staff
Forbes Vetted
Stephanie Montes Contributor Content written by Forbes Vetted Contributors is assigned, reviewed and edited by Forbes Staff
Forbes Vetted
Reviewed By Jane Sung
Like a glass of freshly squeezed orange juice for your complexion, a good vitamin C serum hydrates and addresses hyperpigmentation, leaving your face bright and glowy. After researching several formulas and consulting with a dermatologist, we determined the 12 best vitamin C serums for every skin type and budget. Our top pick overall is the SkinCeuticals C E Ferulic for effectively brightening and evening out skin tone. The TruSkin Vitamin C Serum wins as the best option for first-time users thanks to its beginner-friendly formula. And for those with particularly sensitive skin, we recommend the CeraVe Vitamin C Serum, which is packed with ceramides to strengthen skin’s moisture barrier.
Besides acting as dark spot correctors, vitamin C serums are designed to help protect against environmental stressors and stimulate collagen. For the best results, it’s important to pick a formula that fits your skin’s specific needs, whether you have oily, dry, combination or sensitive skin. See our picks—recommended by dermatologist Dr. Rachel Pritzker and deputy beauty editor Jane Sung—for the best vitamin C serums you can get.
Best Vitamin C Serum Overall: SkinCeuticals C E Ferulic
Best Vitamin C Serum For Beginners: TruSkin Vitamin C
Best Vitamin C Serum For Sensitive Skin: CeraVe Vitamin C
Best Value Vitamin C Serum: L'Oréal Revitalift Vitamin C
Best Vitamin C Serum For Acne-Prone Skin: La Roche-Posay Vitamin C
Best Drugstore Vitamin C Serum: Mad Hippie Vitamin C
Best Vitamin C Serum With SPF: Supergoop Daily Dose
Best Vitamin C Serum For Dry Skin : Biossance Squalane + Vitamin C Oil
Best Vitamin C Serum For Hyperpigmentation : Revision C+ Correcting Complex 30%
Best Vitamin C Serum Overall
The Holy Grail Serum That's An Editor Favorite
SkinCeuticals C E Ferulic
Active ingredients:15% L-ascorbic acid,1% alpha-tocopherol, ferulic acid| Additional benefits:Improves appearance of fine lines and wrinkles, reduces free radical damage | Consistency:Serum | Cruelty-free:No
What you’ll love:
- Combats photoaging
- Stimulates collagen
- Evens skin tone
Keep in mind:
- Some find the smell unpleasant
- Expensive
A gold standard in the industry for many years and a favorite of Chicago-based dermatologist Dr. Pritzker, the SkinCeuticals serum evens pigmentation and fights environmental aging using high concentrations of a trio of antioxidants: vitamin C (15% pure L-ascorbic acid), vitamin E (1% alpha tocopherol) and ferulic acid. They work in conjunction to minimize dark spots, fight future UVA/UVB damage, alleviate inflammation and neutralize free radicals. The result? The word “youthful” will replace “tired” and “blotchy” when describing your skin.
What our editors say: “I’ve tried various vitamin C serums in the past and always come back to this one,” says Sung. “It’s great for brightening and evening out my skin tone—and really just making it look healthier overall. It also layers well with skincare and makeup.”
Best Vitamin C Serum For Beginners
An Affordable Serum That Brightens Without Causing Irritation
TruSkin Vitamin C
Active ingredients:Vitamin C, vitamin E, sodium ascorbyl phosphate | Additional benefits:Improves skin elasticity, texture smoothing | Consistency:Oil | Cruelty-free: Yes
What you’ll love:
- Affordable
- Reduces dark spots
- Works well under makeup
Keep in mind:
- Some say it can cause dryness
This fully vegan, high-performance blend features vitamin C (sodium ascorbyl phosphate, a water-soluble form), vitamin E, hyaluronic acid and anti-inflammatory MSM (methylsulfonylmethane). It’s designed to brighten, reduce hyperpigmentation and promote elasticity to revitalize tired-looking skin. Its 5-star reviewers (there are more than 95,000 of them) rave about its ability to reduce dark spots and redness, decrease breakouts and minimize pore size. For best results, apply just three to five drops of this serum on clean skin—it works well with or without makeup.
What our writers say: “As someone who had never used a vitamin C serum previous to this one, I can say that this is a great option for beginners,” says updates writer Claire Epting. “I use it beneath my eyes and on acne spots, and I’ve definitely noticed a positive change in those areas since using it. I love that it doesn’t cause any stinging or irritation on my sensitive skin.”
Best Vitamin C Serum For Sensitive Skin
A Fragrance-Free Gel That Boosts Your Skin's Barrier
CeraVe Vitamin C
Active ingredients:10% L-ascorbic acid, hyaluronic acid, vitamin B5 | Additional benefits:Restores skin barrier | Consistency:Gel | Cruelty-free: No
What you’ll love:
- Low cost
- Gentle enough for sensitive skin
- Boosts skin’s moisture levels
Keep in mind:
- Lower concentration of vitamin C
CeraVe is widely known for its gentle, non-irritating skincare products, and its vitamin C serum lives up to the brand’s reputation. Like CeraVe’s other moisturizers and cleansers, this serum is free of fragrances and ultra-hydrating, making it an excellent choice for sensitive skin. Hyaluronic acid and a blend of three essential ceramides boost your skin’s moisture barrier, negating the potentially drying effect of the 10% L-ascorbic acid.
What the reviews say: One Amazon customer says, “It leaves my skin glowing and noticeably brighter. I love how quickly it absorbs without leaving any sticky residue, and my complexion feels smoother and more even after just a few uses.” However, some users are less than satisfied with the bottle’s design, commenting that the cap falls off easily.
Best Value Vitamin C Serum
A Wallet-Friendly Product That Promotes Smoother Skin
L'Oréal Revitalift Vitamin C
Active ingredients:10% vitamin c, hyaluronic acid | Additional benefits:Hydrating, wrinkle-reducing | Consistency:Gel | Cruelty-free: No
What you’ll love:
- Low cost
- Typically well-tolerated
- Primer-like finish
Keep in mind:
- Lower concentration of vitamin C
- May not be ideal for those with dry skin due to its powdery finish
This fragrance-free formula features 10% pure vitamin C in conjunction with hydrating hyaluronic acid. Together, they work to reduce wrinkles, even skin tone and make dark spots and pores less noticeable. While some serums can leave behind a greasy feel, this one has a powdery finish similar to that of a primer—making it ideal for layering underneath skincare, SPF or makeup. The lower vitamin C concentration compared to some competitors’ formulas makes this a great option for new users and those with sensitive skin.
What the reviews say: One Amazon customer says, “My skin not only feels great but [this product] takes all the redness away. It makes my face feel so soft." Users also noted that this product offers good value since “a little goes a long way.”However, a few users comment that it’s a bit dry going onto their skin.
Best Vitamin C Serum For Acne-Prone Skin
A Specialized Serum That Targets Breakouts
La Roche-Posay Vitamin C
Active ingredients:10% vitamin C, hyaluronic acid, salicylic acid | Additional benefits:Minimizes pores, hydrating, exfoliating | Consistency:Serum | Cruelty-free:No
What you’ll love:
- No sticky feel
- Contains acne-fighting ingredients
- Hydrating
Keep in mind:
- Dropper can be messy
- Formula contains fragrance
Wake up “blah” skin, achieve a more youthful-looking glow and target uneven texture with this pure 10% vitamin C serum. It also contains hyaluronic acid and salicylic acid, a known acne fighter that helps exfoliate and minimizes pores. Keep in mind that this formula is applied with a dropper, so it has the potential to get a little messy. It also contains fragrance, so it may cause irritation for those with particularly sensitive skin.
What the reviews say: “The combination of vitamin C, hyaluronic acid and salicylic acid has noticeably brightened my complexion, reduced fine lines and evened out my skin tone,” says one Amazon customer. “I’ve seen a huge improvement in both the texture and radiance of my skin.” However, some users say the dropper is hard to use and that the formula can sometimes pill under makeup.
Best Drugstore Vitamin C Serum
A Natural Formula That Won't Break The Bank
Active ingredients:Vitamin C, hyaluronic acid, ferulic acid, konjac root | Additional benefits:Tightens skin, hydrating, calming | Consistency:Serum | Cruelty-free:Yes
What you’ll love:
- Hydrating
- Safe for sensitive skin
- Lightweight feel
Keep in mind:
- Exact percentage of vitamin C isn’t listed
- Some skin types may see better results with L-ascorbic acid
This serum from Mad Hippie is formulated withsodium ascorbyl phosphate, a form of vitamin C that’s more stable than L-ascorbic acid—and therefore, less likely to oxidize. (According to the brand, the potency is comparable to a 15% or 20% L-ascorbic acid formula.) Natural ingredients such as konjac root, chamomile and clary sage work to soothe irritated skin, while hyaluronic acid boosts your face’s moisture levels. The bottle’s wallet-friendly price also earned it the top spot on our list of the best drugstore vitamin C serums.
What the reviews say: “I love this product," says one Amazon customer. “It makes my skin feel smooth and removes blemishes.” However, they also note that it makes their neck “feel a little itchy,” so those with extremely sensitive skin may want to try a gentler formula.
Best Vitamin C Serum With SPF
A Multitasker That Protects Your Face From The Sun
Supergoop Daily Dose
Active ingredients:10% vitamin C, kakadu plum extract, niacinamide | Additional benefits:UV protection, hydrating, heals acne scars | Consistency:Serum | Cruelty-free: Yes
What you’ll love:
- Built-in UV protection
- Boosts radiance
- Combats acne scars
Keep in mind:
- Chemical SPF
This SPF-meets-serum formulation is, as the name suggests, a combination of powerhouse sun protection and toning vitamin C at a 10% concentration. This two-in-one product works double duty, saving on your beauty budget, time and valuable counter space. The non-comedogenic formula is packed with a slew of natural ingredients like ceramides (for moisture), squalene (for immediate hydration), hyaluronic acid (for long-term hydration) and kakadu plum (for combatting acne scars). It’s also gentle enough for daily use, even on sensitive skin types.
What the reviews say: “I use this product in combination with a moisturizer, and I get many compliments on my skin,” says one Ulta shopper. “I’ve also noticed some small blemishes started fading since I’ve started using it.” Reviewers note that while itn can leave your face a little dewy, it’s fine to layer underneath makeup.
Best Vitamin C Serum For Dry Skin
A High-Performance Oil That Nourishes And Hydrates
Biossance Squalane + Vitamin C Oil
Active ingredients:Vitamin C, sugarcane-derived squalane | Additional benefits:Hydrating, improves loss of firmness and elasticity | Consistency:Oil | Cruelty-free: Yes
What you’ll love:
- Layers well under makeup
- Unlikely to cause irritation
- Oil-based for added moisture
Keep in mind:
- Includes fragrance
- May be too heavy for oily skin
This product features THD ascorbate, an oil-soluble, stable form of vitamin C that is typically easier to tolerate than straight L-ascorbic acid. Its other star ingredients are sugarcane-derived squalane and chios crystal oil, which work to lock in moisture and increase skin firmness. While some oils and serums leave behind a greasy residue, this hydrator seems to absorb in just a few minutes. Still, bear in mind that less is more—you only need a few drops. Unlike some other vitamin C products, this one also has a nice, light rose smell, and it works well under makeup without pilling.
What our testers say: “I’ve been using the Biossance Squalane + Vitamin C Rose Oil in my skincare regimen for a few years,”says Forbes Vetted senior e-commerce partnerships manager Jessica Weisman. “It not only hydrates my skin, but it helps with discoloration and elasticity. I live in a super dry climate and I’ve found this oil really helps keep my skin hydrated.”
Best Vitamin C Serum For Hyperpigmentation
A Potent Illuminator That Delivers Impressive Results
Revision C+ Correcting Complex 30%
Active ingredients:30% THD ascorbic acid, vitamin E | Additional benefits:Protects against blue light and urban dust, supports skin’s microbiome, improves fine lines | Consistency:Cream | Cruelty-free: Yes
What you’ll love:
- High concentration of vitamin C
- Lightweight feel
- Protects against blue light
Keep in mind:
- Expensive
Revision’s serum has 30% THD ascorbic acid, which Pritzker says “is not only some of the highest percentage on the market, but [also] extremely stable.” The formula brightens and evens skin tone, improves fine lines, helps correct damage and acts as armor to defend against future free radical damage. Another plus: It’s a lightweight cream consistency, which works well for most skin types.
What our experts say: “This is one of my very favorite serums, and it’s a cult favorite,” says Pritzker. “The airless pump ensures that the vitamin C will not oxidize. It protects against blue light and urban dust, and supports the skin’s microbiome.”
Best Vitamin C Serum For Darker Skin Tones
A Brightening Serum That's Effective On All Skin Tones
Hyper Skin Hyper Even
Active ingredients:15% vitamin C, hyaluronic acid, kojic acid | Additional benefits: Smooths skin texture, targets fine lines | Consistency:Serum | Cruelty-free: Yes
What you’ll love:
- Helps heal acne and blemishes
- Non-sticky
- Works on all skin tones
Keep in mind:
- A little product goes a long way
Black-owned brand Hyper Skin’s Hyper Even Serum is a vitamin C formula that caters to all skin types and tones. Fruit enzymes and 1% kojic acid tackle hyperpigmentation while 15% vitamin C and vitamin E work together to brighten skin, target fine lines and smooth rough texture. Finally, anti-inflammatory turmeric and salicylic acid (less than 1%) help heal and prevent future breakouts.
What the reviews say: “I love this vitamin C serum,” says one Sephora customer. “It has done wonders for my dark spots from ingrown hairs and discoloration. When I go without this product, my skin doesn’t have the same glow as before.”
Best Vitamin C Serum For Oily Skin
An Exfoliating Serum That Leaves Skin Balanced
Ole Henriksen Banana Bright Vitamin C Serum
Active ingredients:15% vitamin C, PHAs, hyaluronic acid | Additional benefits:Improves skin firmness and elasticity, exfoliating | Consistency:Serum | Cruelty-free: Yes
What you’ll love:
- Can give results in as early as one week
- Multitasking formula also color corrects
- Targets hyperpigmentation and elasticity
Keep in mind:
- Can feel sticky, according to some reviewers
Many vitamin C serums require some time before you can see results, but this vegan and cruelty-free serum is designed to brighten and plump skin in as little as one week of consistent use. It contains a core trifecta of hardworking ingredients: 15% vitamin C to improve elasticity and reduce the look of dark spots, pores and wrinkles, 5% PHAs (polyhydroxy acids) to exfoliate and even skin tone and hyaluronic acid to hydrate and plump skin. And an added bonus: This serum features “banana powder-inspired pigments” that work to instantly illuminate and color correct.
What our editors say: “It’s so hydrating and lightweight; it immediately gives me a supple, radiant look,” says Forbes Vetted sleep and mattress editor McKenzie Dillon. “The serum preps my skin so well in the morning that I don’t use primer before makeup application. Plus, the smell is to die for.”
Best Vitamin C Serum For Combination Skin
A Multitasking Serum That Promotes A Healthy Glow
MOST POPULAR
Sunday Riley CEO Serum
Active ingredients:Glycolic acid, vitamin C | Additional benefits:Fights signs of aging, minimizes redness, supports natural skin turnover | Consistency:Cream | Cruelty-free:Yes
What you’ll love:
- No greasy residue
- Reduces redness
- Minimizes pores
Keep in mind:
- May be too strong for sensitive skin
If your skin feels dull, you’re not alone. This popular serum, which glides on like a light moisturizer, brightens skin, targets dark spots and reduces the appearance of fine lines. Its star ingredient with a 15% concentration is oil-soluble tetrahexyldecyl (THD) ascorbate, a type of vitamin C that absorbs quickly. Other standouts in this cruelty-free formulation: Phytosterols reduce signs of skin sensitivity—such as redness—and saccharide isomerate acts as a pore minimizer. Think of this as an IRL filter: It evens tone, smooths skin and boosts radiance.
MORE FROMFORBES VETTED
Why Trust Forbes Vetted
The Forbes Vetted team has collectively researched, written and published a wide variety of beauty and grooming content, including dozens of stories on skincare.
- Author Molly Calhoun is a regular Forbes Vetted contributor who has written many roundups in the beauty and skincare space, including the best sunscreens for sensitive skin and the best neck-firming creams.
- Calhoun enlisted the help of dermatologist Dr. Rachel Pritzker of Chicago Cosmetic Surgery and Dermatology for her take on key formulations, ingredients and the most important factors to look for in vitamin C serums.
- Every iteration of this article—and the products featured—has been edited and reviewed by deputy editor Jane Sung, who oversees the beauty and grooming section and has 15-plus years of experience testing and researching products in the industry.
- This article is routinely updated so that availability, prices and reviewer ratings stay relevant. It was last updated in October 2024 by updates writer Claire Epting, who specializes in writing and researching lifestyle content.
How We Chose The Best Vitamin C Serums
To narrow down our options for the best vitamin C serums, we tapped into our deep market knowledge, highlighting products and brands that offer innovative, effective formulas.
- We evaluated the key ingredients in our top picks to ensure the inclusion of a range of formulas that cater to various skin types and preferences.
- Pritzker shared her expert insights, personally recommending two products: the SkinCeuticals C E Ferulic and theRevision Skincare C+ Correcting Complex 30%.
- Our staff shared their firsthand experience with four of our picks. Sung backs the SkinCeuticals C E Ferulic as a personal favorite, while Epting vouches for the TruSkin Vitamin C Serum. Forbes Vetted sleep and mattress editor McKenzie Dillon is a regular user and fan of the Ole Henriksen Banana Bright Vitamin C Serum, and Jessica Weisman, senior manager of e-commerce partnerships, recommends the Biossance Squalane + Vitamin C Oil.
- Customer reviews were taken into account; all of the vitamin C serums we selected have earned an average rating of at least 4 out of 5 stars. We also pulled particularly enlightening shopper testimonials for several products to help you make the most informed purchasing decision.
What To Consider In A Vitamin C Serum
Vitamin C has so much potential to deliver complexion-enhancing results, but according to Pritzker, choosing the right one can be tricky. “Beyond the efficacy of the [ingredient], it’s important to find a formula that works with your skin,” she says. With this in mind, here are the main points to consider when picking a vitamin C serum.
Type Of Vitamin C
Companies use various forms of vitamin C in their formulations, and the two most common are L-ascorbic acid and THD ascorbate. Certain formulations offer higher concentrations for more brightening power, but users with sensitive skin should opt for a lower dose.
- L-ascorbic acid: This is 100% pure vitamin C. It’s water-soluble, well-researched and effective, but extremely unstable. It begins to oxidize and change color over time and can be irritating to some people’s skin.
- Tetrahexyldecyl (THD) ascorbate: This ingredient is stable and fat soluble, so it can be used in oil-based products. It tends to be well tolerated and permeates the skin easily.
Additional Ingredients
Additional ingredients found in vitamin C serums assist with hydration, minimizing signs of aging, dark spot correcting and more. Below are some common ones to look for when addressing skin concerns.
- Vitamin E: An antioxidant that’s ideal to pair with vitamin C according to Pritzker, vitamin E offers a host of benefits including moisturizing, dark spot correcting and healing burns and blemishes.
- Ferulic acid: Another complementary antioxidant, this ingredient is often paired with vitamin C because it helps strengthen its efficacy and also on its own can calm inflammation and reduce signs of aging.
- Hyaluronic acid: This is known for moisturizing and plumping skin for a more youthful appearance.
- Squalane: This emollient is not only hydrating, but it smooths, softens and calms the complexion.
Formulation
“Vitamin C products have different vehicles that may or may not agree with your skin,” says Pritzker. “There are creams, serums and oils, and depending on these factors some skin types react differently than others.” Nearly all of the picks on this list can be characterized as a serum, due to their highly concentrated ingredients that penetrate deep within the skin; however, you may find that your skin prefers a cream or gel formula to an oil-based one.
Packaging
Because vitamin C is often an unstable ingredient and can start to oxidize in the presence of light, heat and air, it’s a good idea to seek out serums with dark, opaque packaging. If the formula itself has turned brown, it has lost its potency. Shelf life varies from brand to to brand, but most vitamin C serums last around 3 to 4 months. Many brands package their formulas in 1-ounce bottles, so you should be able to use up the entire product before it declines in quality.
Frequently Asked Questions (FAQs)
What Percent Vitamin C Serum Is Most Effective?
When it comes to skincare, choosing a formula largely depends on your skin type, goals and budget. Identifying the right concentration for your skin will determine how effective your serum will be, and starting slow helps ease you into a new regimen. Consider starting with a lower vitamin C dose of 10% before increasing to 15% or 20%. If you have normal or oily skin, try using L-ascorbic acid, the most potent form of vitamin C. However, if your skin is on the drier side, opt for the Biossance +Vitamin C Rose Oil, which features the gentler THD ascorbate.
What Is The Best Vitamin C Serum, According To A Dermatologist?
Pritzker recommends two vitamin C serums in particular: These are the Revision Skincare C+ Correcting Complex and the SkinCeuticals C E Ferulic. The former is made with 15% L-ascorbic acid, while the latter features 30% THD ascorbic acid. In addition to addressing hyperpigmentation, both formulas protect against future free radical damage, which means you’re investing in your skin’s health in the long run.
Is There A Really Big Difference In Vitamin C Serums?
While the vitamin C serums above are all designed to brighten skin and reduce hyperpigmentation, each one differs in the additional benefits it provides. It’s rare for a vitamin C treatment to only include this active ingredient; for example, the SkinCeuticals C E Ferulic also includes vitamin E and ferulic acid, making it an effective anti-aging serum. Meanwhile, the Ole Henriksen Banana Bright contains PHAs, which help it act as a face exfoliator while hyaluronic acid boosts skin’s moisture barrier. So while many of these products may look similar, it’s important to pay close attention to the ingredients within each.
Molly Calhoun
Stephanie Montes
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